Welcome to Fighting to Fly
"You’re not too old, too late, or too much. You’re just entering your Shine Season."
Fighting to Fly isn't just another business
It’s a movement of transparency , community and hustling on our terms for women who like me — have been through it.
We’ve shouldered dreams annnd disappointments. We may have temporarily been blown off course...but we also still KNOW... there’s more for us.
I’m at this moment right with you, sis. You're never alone...I'm right here too preparing for lift off— right alongside you.
Together? We’re gonna rebuild, rise, and find our wings again.
This is my why —I know what it feels like to fight for your success and freedom. I know what it’s like to feel broken but still choose to believe, You're Not Done Here Yet!
Let’s pivot. Let’s profit. Let’s fly.
MY Why Story...
✨ Here’s My Why 🦋
Back in 2013 I built a successful beauty business from scratch — The Lash CEO.
For over 12 years, I poured my everything into it. It wasn’t just lashes and brows —
It was everything I dreamed of: success, freedom, purpose.
In 2023 it started to show signs of trouble...
What once felt easy, began to feel ineffective ...and no longer working.
Client appointments slowed month after month, and my income dropped drastically from around $160k, to less than $50K... my confidence?
It took a hit I honestly wasn't sure I'd recover from.
Everyday I had to witness something I built with love — something that once made me proud — crumble.
And with it, my finances, my focus, my confidence, and honestly... my sense of self worth.
Frustration and Loss...Yeah I'm still climbing out of it.
But here’s what I know:
I’m not giving up — and I’m not pretending I'm totally ok...cause every day I'm still trying to learn what my new soft hustle is, and where I'm being directed to.
I’m pivoting.
Not with all the answers, but with a determination to
fly anyway.
START HERE!
CLICK HERE to grab your copy of
30 Social Media Hooks
Grab your copy of
Content Formula Guide below!
CLICK HERE to Grab your copy of
Monetize Your Wisdom Guide below!
FREE CONTENT FORMULA Guide
And now? We’re ready to pivot. Softly, boldly, and on our own terms.
We’ve carried so much, haven’t we?
The dreams, the doubts, the wins, the loses, the people, the pressure.
And now we want something different. Something softer, but still real, and built for us Now...not our 20 something version.
I created the Content Formula Guide for US
My sister girls 45+ who are done with overthinking, done with hustle for the sake of hustle,
and ready to build something beautiful that fits who we are now.
Inside, you’ll find 15+ plug & play formulas to help:
✨ Write posts that feel genuine and honest — confident, clear, relatable
✨ Create offers & products without stressing about how
✨ Sell softly, in a way that honors our purpose and where we are
✨ Show up with grown woman energy — no pressure, no performing (thank God :-) Unless that's your vibe of course)
✍🏾 Tagline + Bio Formulas (because we know who we are)
🎥 Content Hooks + Prompts (to post with ease, not anxiety)
💸 Soft Sales Templates (for offers that don’t need hype)
💡 Product Creation Formulas (yep, we’re making money on our terms)
💬 Confidence Scripts + Affirmation Starters (because we’re still growing)
💛 This is for YOU if...
You’re tired of forcing it, faking it, or figuring it out by yourself...or flaky 'gurus'
You’ve got ideas, but want clarity, not chaos
You’re pivoting — in life, business, mindset — and want ease
You’re not here to just survive anymore... You're Ready to Fly!
Ricki
Chief Flight Instructor
Fighting to Fly